But first, we exited the cold frame and I stopped them and asked, "Who saw the penny on the floor?" Of 16 participants, 12 said they had. I asked why didn't they pick it up? I received two responses: "It's only a penny" and "I didn't want to interrupt you."
Both of these, while interesting and valid, were also quite disturbing. First, a penny is equal to a 1% profit laying right there on the floor. If your contracting firm or nursery has a gross profit of $100,000, that penny on the floor is now equal to $1,000. Is it still unimportant? I certainly hope not.
Second, sometimes a business needs to disturb the peace to make that extra 1% profit. No business has ever grown market share without disturbing (negatively) a competitor. If someone wants to leave that 1% on the floor, you better believe someone is going to see the value in it and bend over, regardless of who's watching. I'd hope that person is you. At some point in the life of a business, it will separate failure and success.